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Audience development



Access Arts Australia – AAA Advice on Audience Development
Tips and tricks on how to grow and develop your audience.

Arts Acumen - Tips for identifying community need and demand(PDF) (185.95 KB)
Top tips for assisting with identifying demand and developing a community consultation plan.

Australia Council for the Arts – Arts Facts
Statistics about Australian arts.

Australia Council for the Arts - Community Relevance Guide
A guide to support arts organisations to create meaningful connections with communities.

Australian Bureau of Statistics – Arts and Culture in Australia
An overview of Arts and Culture data in Australia.

Culture Hive – Audience Development Toolkit
A guide to understanding and developing your audience. 

DIY Creative Placemaking - A Guide to Engaging the Community in Your Project
A guide to defining, developing and monitoring a community consultation process.

DIY Toolkit – Target Group
Develop an understanding of your audience using the DIY audience needs template and instructional video.

International Association for Public Participation - Public Participation Spectrum and Code of Ethics
A framework to assist with the selection of the level of public participation consultation in a community engagement program.

National Arts Marketing Project – Finding your audience through marketing segmentation 
A practical guide to defines and research your current and potential market segments.  

Queensland Government - Engaging Queenslanders: an introduction to community engagement
An introductory guide to understanding effective community engagement practices.

Queensland Government - Engaging Queenslanders: a guide to community engagement method and techniques
A guide to understanding effective community engagement methods and techniques.

The story of Edwin Z Ingleton, ice-creamillionaire
Watch this video to find out how having a marketing plan and strategy helped Edwin become an ice-creamillionaire.