Silver Memories is a special radio service developed by 4MBS Classic FM designed to address social isolation and depression in aged care. Silver Memories broadcasts gentle, cheerful music from the 1920s to the 1950s. Delivered 24 hours a day by satellite to aged care homes and retirement villages, the program also includes sing-alongs, birthday calls, old radio serials, comedy spots and requests, all enhancing the community engagement.
Silver Memories provides a non-pharmacological tool for the management of dementia and related issues and has been endorsed by the Australian Medical Association (Qld) and Alzheimers Australia (Qld) who use it in their Dementia Behaviour Management Service.
4MBS is currently rolling out the service nationally, via satellite delivery.
4MBS innovated its business model to grow social and community benefits through Silver Memories and create a new income stream via a subscription fee. By using satellite technology, the service can reach regional and remote aged-care homes, without broadband internet. This builds on 4MBS’ existing broadcast content and reaches new markets.
May 2015 to 2017
$100,000 allocated from Arts Business Innovation Fund (ABIF)* made up of a $50,000 funding (Arts Queensland) and $50,000 zero interest loan (Tim Fairfax Family Foundation).
2015 installations include: Pialba, Bundaberg, Emerald, Toowoomba, reaching 570 residents.
2016 planned installations include: Charters Towers, Townsville, Bundaberg, Stanthorpe, Milmerran, Hervey Bay, Trebonne and Kingaroy. 15 installations planned for 2016 (to approx. 1600 residents)
4MBS General Manager, Gary Thorpe reflected on the development of Silver Memories and ambitions for the future of the program:
Silver Memories was devised as a strategy to help relieve social isolation in nursing homes, based on the knowledge that elderly people respond positively to the music of their youth.
I undertook a Churchill Fellowship, researching music therapy principles from leading academics in the UK, Europe and the US and discovered Silver Memories to be unique in the world as a form of Reminiscence Therapy for people living with dementia.
Silver Memories programming has been altered to implement the findings of the Churchill Fellowship. This includes a change in the style of music played in the afternoons – playing calming music to address the Sundown Effect. This helps relieve patients of the distress they can feel at meal times, bath times or change of carer at the end of a shift.
Silver Memories Activities Kits are provided to staff at each site and evaluation surveys are conducted to ascertain the impact of the service on residents in terms of reduction in levels of agitation and wandering behaviour.
Silver Memories aims to reach 300 aged care facilities or 3000 elderly people after three years, generating a sustainable income stream for 4MBS.
Phone: 07 3847 1717
Creative Partnerships Australia interview with Gary Thorpe about Silver Memories:
Article in The Australian about Silver Memories:
Silver Memories.pdf (PDF) (556.42 KB)
Radio National report on Silver Memories:
2009 UQ evaluation of Silver Memories:
2012 Churchill Fellowship report by Gary Thorpe:
A pdf version (PDF) (197.14 KB) of this case study is also available.
* ABIF is an initiative of the Queensland Government, through Arts Queensland and the Tim Fairfax Family Foundation (TFFF), developed in partnership with a consortium of three organisations – Foresters Community Finance, Positive Solutions and QUT Creative Enterprise Australia. Both the Queensland Government and the TFFF have contributed $500,000 to the Arts Business Innovation Fund.
Case studies feature image: https://www.flickr.com/photos/arileu/14070948607
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